Swedish Fashion Route Amsterdam

January 23 - January 30. Official part of Amsterdam International Fashion Week

Swedish fashion is taking the world by storm with its simple and clean lines and attention to details. Swedish brands are experiencing great success on domestic as well as on international fashion scenes and are competing with the world’s top labels, selling their items in the most exquisite shops worldwide. Fashion experts are fascinated by the Swedes and their stylish, creative and high end design. Swedish designers are experts on transforming simple clothing into must-haves that have found their way into the wardrobes of fashionistas around the world.

To celebrate Swedish design in Amsterdam, we would like to welcome you to explore Swedish fashion through the Swedish Fashion Route Amsterdam 2010. It is an exquisite Shopping Route with 16 different Swedish shops and stores selling Swedish top brands from H&M to Filippa K, Dagmar, Camilla Norrback, The Swedish Model bags, Erica Laurell, Void watches and many more.

The route will take you to every fashion corner of Amsterdam: from the Nine Streets to the Museum District and from De Pijp to Oud West. The fashion and design stores along the route cannot wait to show you their exclusive Swedish collections. You will find a variety of one-of a kind small shops and Swedish international fashion stores.

• Participating stores:
• H&M Stores Amsterdam (6 venues)
• 2PR Fashion, Oude Hoogstraat 10
• Filippa K, P.C. Hoofdstraat
• Filippa K, Leidsestraat
• 290 square meters, Houtkopersdwarsstraat 3
• Spoiled, Wolvenstraat 19
• Azzurro Due, PC Hooftstraat 138
• Friday Next, Overtoom 31
• Tenue de Nimes, Elandsgracht 60
• Charlie+Mary, Gerard Doustraat 84
• Nummer negen, Prinsengracht 226

Get to know the Swedish fashion and spoil yourself with pure Swedish design. Välkommen!