NATURE: WHY ARE SHOES NOT MADE AFTER OUR FEET?
This question asked Eik Braun-Ottosen himself, founder of famous shoebrand Rubberduck, after having lived in Venice beach, wearing no shoes, doing lots of yoga and living a healthy life. So he made it his mission to make footformed shoes, in a fashionable way. He succeeded perfectly with his brand Nature.
By choosing the brand name Nature, he feels responsible in reducing the footprint we leave on the planet: the outsoles are made of recycle materials and shoelaces are made of old plastic bottles.
Nature is born in Scandinavia and designed after Scandinavian standards, which equals simple design and functionality.